Monday 15th March 2010. London, UK. FOX International Channels (FIC) today announced that five of its channels are to launch on the South African platform, On Digital Media (ODM). The ample portfolio encompasses diverse and popular genres, comprising FOX Entertainment, FX, FOX Retro, Baby TV and Fuel channels. All will be carried on the DTH satellite platform at launch on 1st May 2010.
Series confirmed for FX and FOX Retro’s launch schedules include Bones, Stargate SG-1 series 1-4, Starsky & Hutch, Mash, Most Haunted and Fear Factor USA.
Speaking of the deal, Jason Thorp, MD FOX International Channels UK & Africa said, “We’re delighted to be part of the ODM line-up at launch – our channels will bring critically acclaimed dramas, comedies, sci-fi, lifestyle and baby programming to South African audiences. We’re confident the channels will enjoy the same success experienced in other territories around the world.”
Says Vino Govender, CEO ODM, “We are very excited about our partnership with FOX International Channels. We believe we have sourced top quality entertainment for our subscribers. From drama and comedy, to lifestyle and baby programmes we will have something for everybody.”
In other news, FIC also announced the appointment of Thandi Davids as Director of Broadcast & Sales, FIC Africa. Reporting to Jason Thorp, MD FOX International Channels UK & Africa, Davids will be instrumental in the roll out of the FOX and National Geographic Channel brands across South Africa and Sub Saharan Africa.
In addition to negotiation of the groups’ carriage deals, the role also encompasses launching and marketing new brands in the local markets, affiliate liaison and managing domestic ad sales.
Davids has over 16 years of experience in the media and marketing industry, including running her own experiential marketing agency. She is an award-winning creative director and has project-managed high profile events for both public and private organisations including the United Nations. Thandi takes to the reigns with immediate effect.